Mission:
To draw from HIV status neutral and EtE supported initiatives to educate the public and advocate for communities impacted by HIV, using digital and social media platforms and social marketing to promote positive health outcomes and advance health equity.

Responsibilities:
Utilize digital content and social marketing campaigns to educate communities, promote HIV status neutral initiatives, and facilitate collaboration with community partners
Promote digital and social marketing campaigns that combat stigma and health disparities in effort to advance health equity
Design effective practices and policies for engaging online audiences in NYC in efforts related to the EtE
Facilitate meaningful and timely communication between the HPG and DOHMH related to the agency’s social marketing campaigns, including feedback on campaigns and other messaging
Support identification of service gaps and delivery of related capacity building and technical assistance, and advocate for resources to fill these gaps